After surprising fans by announcing that her debut cosmetics company was in the works in early February, Gomez, 28, just revealed the official launch date of the line — and it’s only a few weeks away.
“I’m SO excited to finally share that @RareBeauty will be launching September 3rd only at @Sephora, @SephoraCanada, @SephoraMx and RareBeauty.com,” the star wrote on Instagram. “I’ve had so much fun creating everything and can’t wait for y’all to try it all! I hope you love it as much as I do!”
In a video shared on Rare Beauty’s Instagram feed, Gomez opened up by explaining the empowering mission behind her brand. “I live in a time where it’s all about face. It’s all about makeup. It’s all about how you look in a lot of ways and that can