Day: August 28, 2020

Nikkie de Jager Teams With Beauty Bay on Eye Shadow Palette

Nikkie de Jager is hoping her new palette is a “chance for redemption.”

The beauty YouTuber previously collaborated with Too Faced on an eye shadow and face powder palette that gave way to much online chatter when controversial YouTuber Jeffree Star alleged Too Faced hadn’t adequately compensated de Jager. Star revived his claims, which he first made in 2017, in his Shane Dawson YouTube series, alleging that de Jager was paid $50,000 for her Too Faced collaboration — despite it raking in more than $10 million for the company.

Since Too Faced, de Jager has partnered with Ofra Cosmetics on a line of highlighters and liquid lipsticks, but she has purposely refrained from a second palette — until now. De Jager has created a 20-pan eye shadow palette in partnership with U.K.-based retailer and brand incubator Beauty Bay. Priced at $30, the collaboration launches globally on Aug. 31 via

Read More