Day: October 23, 2020

Jeffree Star’s Latest Promo Pics Feature a Woman of Color in a Mouse Trap and Twitter Isn’t Happy

Photo credit: Rodin Eckenroth - Getty Images
Photo credit: Rodin Eckenroth – Getty Images

From Seventeen

  • Jeffree Star’s promotional pics for his new Velvet Trap Lipsticks feature a woman of color in a mouse trap and Twitter is NOT happy about it.

  • Many pointed out that Jeffree has a history of calling Black women “rats.”

It’s just another day and a new scandal for Jeffree Star. After major backlash around his Cremated Palette and drama with ex-Andre Marhold, Twitter is calling Jeffree out for what fans think is subtle racism.

On his YouTube channel, Jeffree announced the launch of his new lipstick formula called Velvet Trap, addressing viewers while sitting in the middle of a giant bear trap. Promotional images for the new line continue the theme, depicting models trapped in giant mouse and bear traps.

After Jeffree Star Cosmetics shared the photos, commenters began voicing their displeasure that a woman of color was shown

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