Black women don’t need a statistic to tell you that they outspend the rest of the market on bath and body products. (But in case you do:
It’s a whopping 19%, according to Nielsen). From conditioners for our curls and kinks to lipsticks that enhance our melanin, beauty runs deep through Black culture, and we have the numbers to back it up.
But despite our tremendous spending power, Black women are still overlooked and undervalued in the beauty industry — with fewer than 1% of Black female founders receiving funding. It’s a reality that directly affects their communities, but it’s something consumers can change right now. “By supporting businesses owned by Black people, you empower our success,” explains
Nyakio Grieco, founder of Nyakio Beauty. “By investing in Black and brown people with your dollars, you are helping to eliminate generational poverty.” So, as the world comes together to protest police brutality and racial injustice in our country, and you’re asking: What can I do? The answer — which also includes electing Black officials, reforming racist judicial systems, and employing Black leadership — can also be as simple as buying a new lipgloss. Talk is cheap, and putting your money behind Black-owned businesses is an easy step that can have a measurable impact. Check out 50 of our favorite Black-owned beauty brands, ahead. How can I help?
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.
Black-Owned Makeup Brands
All odds were against
Cashmere Nicole, the founder, and CEO of Beauty Bakerie Cosmetics. One year into developing her line, Nicole was diagnosed with breast cancer, which inspired her to pay careful attention to the ingredients in each of her products. After two surgeries, including a double mastectomy, Nicole recovered and went on to create a beloved line of vegan color cosmetics that’s available in many Ulta Beauty stores today.
If quarantine has your skin feeling pale or lackluster, we recommend picking up the new Brownie Bar highlight-and-contour palette to enhance your glow.
Beauty Bakerie Brownie Bar, $, available at Beauty Bakerie
After struggling to find a nude lipstick that actually complemented her skin tone,
KJ Miller turned to the last place she could find: YouTube. After teaching herself how to mix and mold her own lipstick bullets — while juggling courses at Harvard Business School — she sent them out to focus groups who quickly wanted more. A weekend hobby soon turned into a full-fledged business in 2016, and together with co-founder, Amanda E. Johnson, the brand grew from a collection of creamy lipsticks to buttery eyeshadow palettes, contour sticks, and nail polishes that look good on everyone.
Mented Cosmetics Everyday Eyeshadow Palette, $, available at Mented Cosmetics
The Lip Bar
Sorry to the
Shark Tank judges who famously turned down Melissa Butler on the show. Her line, The Lip Bar, went on to become one of the fastest-growing cosmetic brands in Target, with a long list of celebrity and influencer endorsements (including a collaboration with Justine Skye). We’re wondering what we ever did without her brand’s Full Face Kits, a collection of six products designed to give you a complete look in seven minutes.
The Lip Bar Squad Goals Fast Face Kit, $, available at The Lip Bar
There’s nothing like an endorsement from Rihanna to elevate an under-the-radar brand to mainstream status — which is exactly what happened in 2016 when the superstar wore two different shades of Coloured Raine’s matte liquid lipstick to the VMAs. The cruelty-free indie label, founded by Brooklyn-born entrepreneur Loraine R. Dowdy, has had a serious cult following ever since, thanks to its long-lasting formulas, intense pigments, and an extensive list of celebrity fans.
Coloured Raine Cherry Blossom Liquid Lipstick, $, available at Coloured Raine
No fluff or frills here, just a thoughtful line of pigmented cosmetics created by Sharon Chuter, and a brand message that doesn’t just
tout inclusion, but is actually about it. Chuter created Uoma due to the lack of true diversity in the makeup aisle. “I am a proud, Black, Nigerian woman, and I’ve always felt excluded from the beauty conversation,” she told us in a previous interview. Uoma filled that void with an array of culturally-influenced products, from lipsticks named after Black icons to palettes inspired by the vibrant colors of the Caribbean Carnival.
UOMA Beauty Black Magic Carnival Color Palette, $, available at UOMA Beauty
For the beauty lover who changes lipstick like they change clothes, Bossy Cosmetics should be in your arsenal. The cruelty-free cosmetics company was founded Aishetu Fatima Dozie, a self-proclaimed lipstick junkie. The complete lineup includes a range of lip products, including nude glosses, saturated liquid lipsticks, and glitters that work on lips and eyes.
Bossy Cosmetics Luscious Matte Lipstick in Créme, $, available at Bossy Cosmetics
If you want bold, pigmented eyeshadows, Juvia’s Place is it — and there are hundreds of YouTube videos to prove it. Founder Chichi Eburu, who hails from West Africa, wanted to offer pigments that popped on deep skin tones in packaging that felt as bright, vibrant, and celebratory as the shades inside Multiple sold-out collections and tagged posts later, and the brand is ubiquitous with online makeup tutorials.
Juvia’s Place The Saharan Palette, $, available at Juvia’s Place
Danessa Myricks Beauty
Danessa Myricks went from self-taught makeup artist to founder of her namesake brand, which currently has more than 400K followers on Instagram. Its fanbase is well-deserved thanks to a wide range of pro-approved products that work for an everyday glow or an editorial photoshoot.
Danessa Myricks Beauty Light Work Palette, $, available at Danessa Myricks Beauty
Luna Magic Beauty
Dominican sisters Mabel and Shaira Frías remember watching the women in their family always getting dolled up to leave the house. That love for makeup transcended generations and became the inspiration for their own line: Luna Magic Beauty. The products are just as vibrant as their culture — from a multi-toned eyeshadow palette to bold liquid lipsticks.
Luna Magic Beauty Eyeshadow Palette, $, available at Walmart
Black-Owned Hair Brands
Vernon François was one of Hollywood’s most sought-after stylists even before launching his eponymous hair-care brand in 2016. These days, he’s a bonafide legend whose loyal clients include Lupita Nyong’o and Amandla Stenberg. François’ innovative, inclusive approach to hair translates perfectly to his product line, which includes formulas created specifically with natural textures in mind — as well as those suited for all types, like this lightweight refreshing spray packed with nourishing amino acids.
Vernon François MIST~, $, available at Vernon François
A lot of founders start by experimenting with formulas in their kitchens — but not a lot of them start at the age of
five. Nancy Twine, who shadowed her grandmother and learned her natural hair recipes as a young girl, initially pursued a career in finance before making her way back to her first love. She started cooking products again — this time in her East Village apartment in her mid-twenties — and soon, Briogeo was born. The line, which is now sold at Sephora, caters to all hair types and has won numerous awards for its innovative and clean formulas.
Briogeo Curl Charisma Rice Amino + Avocado Hydrating Shampoo, $, available at Cult Beauty
Hairstylist and loctician
Chimere Faulk became lovingly known as “The Natural Hair Lady” in her Atlanta community. But despite using the very best natural hair products on her customers, she found that her clients with locs were still left disappointed by product buildup. So, she set out to create a line specifically for people with locs. After mixing up her own private blends for customers, Dr. Locs was born, and now includes a wide range of products — from shampoos and leave-in conditioners to locking sprays and oils — for salon-worthy results at home.
Dr Locs Yasin Shampoo (16oz), $, available at Dr Locs
It’s rare to find a curly girl who doesn’t have at least
one Mielle Organics product in her wash-day lineup because they’re that good. The brand, founded by Monique Rodriguez, launched in 2014 and has grown into a complete collection of natural hair care at Target. If your curls are feeling dull or lackluster, stock up on a bottle (or two) of the Pomegranate and Honey leave-in conditioner, which currently has almost five stars at Target.
Mielle Organics Pomegranate & Honey Leave-In Conditioner, $, available at Target
Kim Kimble Haircare
Kim Kimble practically grew up in the hair salon before going on to study at the Vidal Sassoon Academy. Now, she’s a full-fledged hair icon with her own salon, her own eponymous brand, and perhaps the most high-profile client on the planet: Beyoncé. Her line of products — paired with her educational tutorials on Instagram — are the closest thing to having Queen Bey’s hairstylist in your own bathroom.
Kim Kimble Silk Smoothing Serum, $, available at Kim Kimble
Your curls will thank Lulu Cordero for sharing her native Dominican beauty secrets in this chic bottle. The concentrated nozzle distributes a blend of Dominican coffee seed oil, castor oil, and rosemary extract to hydrate and nourish dry curls. Even better, the energizing coffee scent is enough to wake you up in the morning before you brew a cup. Throughout the line, Cordero aims to promote a healthy scalp for type 3 and 4 hair — and our happy, balanced strands are proof.
Bomba Curls Dominican Forbidden Oil, $, available at Bomba Curls
You can trust that your locs are in good hands when using the cleansing and styling products from this small-batch indie brand. After nearly two decades of growth and maintenance, Jessica Pritchett founded the collection with her own locs experience in mind to help keep yours on point. Hair-oil devotees will love this concoction of 17 natural oils to moisturize, prevent thinning, and soothe a sensitive scalp — dry locs will soak it right up.
OOLI MAGIC 17 Hair & Scalp Oil, $, available at OOLI
Growing up, Ada Rojas always embraced her curls because her mother couldn’t afford to take her to the salon. But when the Dominican beauty blogger noticed that curly-hair brands weren’t authentically representing or speaking to her, she decided to
launch her own line in 2019. “I wanted to have a hair product that speaks to our community in the way that I would’ve wanted to be spoken to,” Rojas previously told Refinery29. The under-$12 line has all the essentials you need to hydrate and style your ringlets, and it can be found at mass retailers, including Target, Walmart, and Amazon.
Botanika Beauty The Protector, $, available at Botanika Beauty
Mahisha Dellinger made the jump from marketing manager to beauty entrepreneur after she felt the beauty aisles were missing an effective curly-hair line that resonated with her. With CURLS, the founder aimed to include quality ingredients that
actually worked for natural textures. So, she collaborated with leading cosmetic and wellness experts to develop the line, which now boasts multiple bestselling products, like this Blueberry Bliss leave-in conditioner.
CURLS Blueberry Bliss Reparative Leave In Conditioner, $, available at Target
After experiencing a traumatic chemical burn to her own hair, Eden Bodyworks founder Jasmine Lawrence set out to engineer her own brand of products that could treat textured hair using only natural ingredients. In the true entrepreneurial spirit, Lawrence built the brand out of her own kitchen, hand-mixing her own recipes. Today, the Eden Bodyworks brand has over 50 products under its label — from shampoos and stylers to deep conditioners and treatment oils — all of which can be found at your local Target.
Eden BodyWorks JojOba Monoi Deep Conditioner , $, available at Target
Black-Owned Skin-Care Brands
When no products seemed to work in treating her dry, uneven skin condition, Oxford University MBA Ozohu Adoh created her own using only organic oils, butters, and plants from Africa. After noticing a significant difference in a short period of time, Adoh decided to launch a luxury line with high-quality, botanical-based products specifically catering to the needs of melanated skin, like this rich, nourishing shea butter-based balm.
EPARA Skincare Brightening Night Balm, $, available at Saks Fifth Avenue
From lush, lightly-scented body butters to a black soap-based facial scrub designed to fight acne, Hanahana Beauty’s small-batch products are as clean as they are effective — but the brand’s mission is even more extraordinary. Founder Abena Boamah-Acheampong sources Hanahana Beauty’s star ingredient, shea butter, directly from the Katariga Women’s Shea Cooperative in Ghana. In doing so, the brand has established the
Hanahana Circle of Care, which offers health care, education, and significantly higher wages to ensure self-sustainability for 60 women in the cooperative.
Hanahana Beauty Lemongrass Shea Body Butter, $, available at Hanahana Beauty
Proving that prestige skin-care doesn’t need to be pricey, nyakio Beauty’s indulgent products sell out on both Goop
and Target.com. Founder Nyakio Grieco, who wanted to bring her Kenyan family recipes, global ingredients, and the sophistication of Africa to the mainstream, created an award-winning line that has been leading the clean beauty movement since 2002. The brand’s hero product is the Maracuja & Yangu Rescue Oil, which soothes dry, stressed-out skin (*raised hand emoji*).
Nyakio nyakio Maracuja & Yangu Rescue Oil – 1 fl oz, $, available at Target
Lauren Napier Beauty
We splurge on Savage Fenty lingerie, Le Labo candles, and glass CBD tinctures, so why are we still settling for a crinkly plastic pouch of alcohol-soaked makeup wipes on our bedside table? These indulgent sheets from founder Lauren Napier are infused with rosewater, cucumber extract, and starfruit to soothe tired complexions without breaking them out. Plus, the resealable packaging allows you to reuse and refill them, unlike most wipe packets (even those that claim to be biodegradable) that end up in the landfill.
Lauren Napier Beauty La Rose Facial Cleansing Wipes, $, available at Lauren Napier Beauty
Beneath Your Mask
In 2011, then-entertainment executive Dana Jackson was diagnosed with a severe form of lupus that ravaged her body and her life as she knew it. As part of her journey to wellness, Jackson turned to integrative medicine, incorporating Chinese herbs, supplements, and dietary modifications alongside conventional treatments. That path led the longtime “cosmetics junkie” to create her own safe, non-irritating, non-toxic products. Her first launch, the
Heal Whipped Skin Soufflé, was an instant cult favorite, and this multitasking oil is another can’t-miss hit.
Beneath Your Mask Nourish Skin & Hair Serum, $, available at Beneath Your Mask
For every positive about
mineral sunscreen (fewer health risks, reef safe, non-irritating for sensitive skin), there are a laundry list of negatives (pasty, chalky, difficult to spread). But Unsun Cosmetics created what beauty brands have been trying to make us believe is impossible: a blendable mineral sunscreen that works on all skin tones without leaving a white cast. The innovative spirit clearly runs in the family — founder Katonya Breaux is mom to Grammy-award winning artist Frank Ocean, who is probably lucky enough to get this stuff by the case-load.
Unsun Cosmetics Tinted Mineral Sunscreen , $, available at Unsun Cosmetics
Husband-and-wife entrepreneurial team Psyche & Vontoba Terry found that they were both constantly plagued with dry skin and hair that often ended in trips to the doctor’s office. Instead of turning to harsh prescription products, they decided to create their own clean formulas. Now, Urban Hydration is sold in more than 7,000 retail locations across the country and donates a gallon of water to Kenyan schoolchildren for every product sold. With affordable, gentle formulas — including this sensitive skin-friendly cleansing oil — there’s no reason
not to stock up.
Urban Hydration Spot & Scar Rosehip & Olive Soothing Face Cleansing Oil, $, available at Urban Hydration
Black Girl Sunscreen
After seeing the staggeringly
low statistics of sunscreen use among Black consumers — and the grave reality of what that, coupled with the lack of Black dermatologists, meant for skin-cancer diagnoses — Shontay Lundy didn’t just want to fill a gap in the market. She wanted to save lives. So she set out to create a formula that was moisturizing, didn’t leave a white residue, and was actually a joy (and not a chore) to smooth on in the morning. One viral Reddit post later, and her brand was a runaway, award-winning hit that’s now available at Target.
Black Girl Sunscreen Black Girl Sunscreen SPF 30, $, available at Black Girl Sunscreen
This clean, minimalist brand had us sold based on appearances alone — but what’s even better than chic packaging, formulas that balance environmental friendliness with efficiency, and tinted bottles to ensure the organic ingredients stay potent and fresh? A mission of inclusivity and consciousness, with human connection at its core, as driven by esthetician, founder, and product formulator Lesley Thornton.
Klur Immersion, $, available at Klur
No 10-step routines or busy ingredients lists here: Board-certified pediatrician Dr. Lorraine Beraho started GlowRx with teenagers and young adults in mind, which is why the brand takes a pared-down approach to an effective skin-care regimen. With potent yet gentle botanicals in every formula and products like a fast-absorbing night cream packed with vitamins, the line has everything you need to start ‘em young for a lifetime of glowy skin.
GlowRx Sleepover Nighttime Face Moisturizer, $, available at GlowRx
Beauty Stat Universal C Skin Refiner
After developing award-winning formulas for other brands, renowned cosmetic chemist Ron Robinson decided to take all that expertise and turn it into his own line. He started by tackling the world’s most finicky (but effective) of skin-care ingredients: vitamin C. The result is a buttery smooth and stable serum with a whopping 20% vitamin C. After just a few weeks of testing, our skin was clearer, smoother, and brighter — even better, the serum never turned rusty orange or smelled like pennies, which is common with other unstable vitamin C formulations.
BeautyStat BeautyStat Universal C Skin Refiner, $, available at Amazon
For a product that we pull out of our pockets and swipe on in public 356 times a day, you’d think someone would have invented a cuter lip balm by now. Well, cool-girl Kristen Noel Crawley — who is also a jewelry designer, gallery owner, and mom — did, and threw in some chic-as-hell masks and scrubs along with it. Recently, she started expanding to the eyes with packs of retinol-infused under-eye masks in the same clean formulas and happy packaging. The products makes for great gifts, so pick up one for your best friend while you’re at it.
KNC Beauty , $, available at KNC Beauty
A firm believer that self care should be universal, Trinity Mouzon Wofford wanted to bring inclusive and engaging clean products to everyone. Her line, which is largely rooted in turmeric, originally started with a latte-like supplement drink (which was, fittingly, a golden color) and has evolved to edible face masks, matcha powders, and more. The products were so widely loved that
Sephora soon picked them up, making Mouzon the youngest Black woman to launch a line in the retailer.
Golde , $, available at golde
There’s soothing skin care, and then there’s Aba Botanicals. The holistic formulas, created by certified aromatherapist Aba Gyepi-Garbrah, are rooted in healing aromatics that smell as good as they feel on skin. We love the entire line of facial mists, serums, and body oils, but keep coming back to this piney aromatherapy treatment that’s stress relief in a bottle.
Aba Love Apothecary Divine Me Anointing Oil, $, available at Aba Love Apothecary
A personal struggle with hormonal acne and post-pregnancy
hyperpigmentation led Desiree Verdejo to create her own solution. Two years later, she launched the Hyper Clear Vitamin C serum, and it’s been raking up perfect reviews from happy customers ever since. The lightweight gel does it all: brightens, smooths texture, fades scars, and prevents future breakouts, while still being gentle enough to use every day. No wonder it’s on backorder.
Hyper Skin Hyper Clear Vitamin C Serum, $, available at Hyper Skin
Brown Girl Jane
After spending the bulk of her career on Wall Street as a bond trading executive, Malaika Jones Kebede felt burnt out and sought out the wellness industry. It was there that she discovered the benefits of the hemp plant. But knowing how much this plant has resulted in the
over-criminalization of Black communities — and seeing how overwhelming white the wellness industry was — she set out to change the narrative. With the help of her sister Nia Jones and Tai Beauchamp, the three founded Brown Girl Jane, a plant-based CBD beauty and wellness company. The line includes a variety of wellness-first products, from a facial serum to a body butter. More importantly, the company prioritizes giving back to the community with a portion of every sale going to charities that support the wellness of women of color.
Brown Girl Jane GLOW Luminous Facial Serum, $, available at Brown Girl Jane
Black-Owned Body Brands
With product names like “Be Well,” “Calm Down,” and “Start Happy,” Plant Apothecary is more than a unisex skin-care line — it’s a daily reminder to find joy in your routine. Co-founder Holly McWhorter, who also serves as the chief copywriter behind the brand’s feel-good mantras, created the line with her husband as a clean and sustainable alternative to the mainstream body-care industry. Now, the brand boasts moisturizers, masks, and cleansers — each with a tagline catchier than the next.
Plant Apothecary Be Well Body Wash, $, available at Ulta
Say goodbye to the soggy, tattered loofa that’s been taking up space in your shower caddy since college. You deserve better, and the Luv Scrub is it. These scrubby bath cloths are durable, beautiful (this mint color makes us happy every time we exfoliate our legs), and long enough to cover the awkward space on your back that you can never quite reach with your fingers. Founder Caroline Owusu-Ansah has been using the product since she was a young girl in Ghana, where they are ubiquitous, and realized in 2011 (after her friends kept stealing hers) that there was a demand in the market to bring the product to the U.S. Years later, that demand still shows no signs of slowing down, and the product has become a mainstay in our routines.
Luv Scrub , $, available at Luv Scrub
Kubra Kay Skincare
Khadidja Toure is a biomedical engineer by day and the founder of Kubra Kay Skincare by night. The complete line of moisturizers and tools are all vegan and cruelty-free and pay homage to Toure’s West African culture. We especially love this Razor Relief moisturizer, which has tea tree oil and turmeric to soothe and soften irritation after shaving.
Kubra Kay Skincare Kubra Kay Skincare Razor Relief, $, available at Kubra Kay Skincare
Oui The People
Karen Young singlehandedly elevated the shaving industry when she started Oui The People with a 100% stainless steel hand-crafted razor that gently shaves sensitive skin and adds an element of oomph to your bathtub. Since launching in 2018, the brand has expanded its body care offerings to include wax strips and serums.
Oui The People Rose Gold Sensitive Skin Razor, $, available at Oui The People
Natural deodorants might be as ubiquitous as Secret or Dove these days, but that wasn’t the case in 2014, when childhood friends Sarah Ribner and Jess Edelstein set out to create an aluminum-free option that actually worked. The duo discovered the power of activated charcoal to absorb moisture and neutralize odor-causing bacteria, then paired it with nourishing ingredients like coconut oil, shea butter, and a blend of essential oils for a fresh-smelling, sensitive skin-friendly formula.
PiperWai Natural Deodorant Stick, $, available at PiperWai
After struggling with bacterial vaginosis for months, founder Bea Dixon turned to herbs and natural remedies from her ancestors for relief. Realizing that other women needed access to similar products, she developed a line that’s free of chemicals, artificial fragrances, and other ingredients that are rampant in most feminine-care products. Now, Dixon carries a robust lineup of cleansers, wipes, tampons, and herbal pads at Target. Through it all, she’s also revolutionizing the way we talk about vaginal care — starting with actually saying the word ‘vagina,’ and taking away shame and stigma by sharing intimate issues openly (starting with her own).
The Honey Pot Company Moisturizing Water-Based Lubricant with Kiwi Vine Extract, $, available at BLK + GRN
This gorgeous UK-based beauty brand, which is named for its founder, started out of Grant’s kitchen back in 2005. To this day, she still uses only natural oils, herbs, butters, floral waters, extracts, waxes, clays and powders to create skin, body, and hair-care products that are practically edible.
Anita Grant Nerolagé Body Oil, $, available at Anita Grant
Yve-Car Momperousse loved when her mom used Haitian black castor oil on her hair growing up, but she couldn’t find the organic oil anywhere once she was on her own living in Philadelphia. That’s when she decided to create Kreyòl Essence, also fueled by her vision of stimulating the Haitian economy after Hurricane Matthew in 2010. The line now includes a variety of oils, body creams, and hair products with ingredients that are all natural and ethically-sourced.
Kreyol Essence Haitian Hand & Body Crème Lavender Hibiscus, $, available at Kreyol Essence
Black-Owned Fragrance Brands
These luxe hand-blended
eaux de parfum were created by artist and songwriter Chris Classic with men in mind, but fragrance knows no gender — especially in the case of this warm, rich blend that highlights heady notes of amber, patchouli, cannabis flower essence, and cedarwood.
Savoir Faire Beau Noir Eau De Parfum, $, available at Savoir Faire
Butter By Keba
After embarking on an educational tour through Ancient Egypt, NYC realtor Makeba Guilan Lloyd fell in love with the history of fragrance and began immersing herself in the study of aromatherapy and natural perfumery. Soon, Butter By Keba, a lightly fragranced line of body products and perfumes, was born. Made with essential oils and cane alcohol, these colognes are free of parabens and phthalates, and leave skin soft and lightly fragranced — whether you prefer a crisp citrus scent or a creamy spice blend.
Butter By Keba , $, available at Butter By Keba
Fashion-industry veteran and lifestyle expert Chris Collins took on the role of “scent storyteller” to launch a curated line of luxury fragrances inspired both by the historic brownstones of Harlem, where he lives, and his own life-changing love affair with Paris. Not even the Atlantic Ocean can keep Collins from distilling the two iconic locales into inspired concoctions like Harlem Nights, a spicy, seductive scent featuring notes of rum, patchouli, sandalwood, and musk.
World of Chris Collins Harlem Nights, $, available at Bergdorf Goodman
Spence By Kahh Spence Beauty
Kahh Spence has styled the hair of stars like Kehlani, Cardi B, and Keke Palmer. For his first beauty venture, he stepped outside of the hair scene and created a bespoke fragrance. His very first scent is equally inviting and posh with notes of vanilla, rose, and mango and has a scented candle to match.
Kahh Spence Beauty SPENCE BY KAHH SPENCE, THE FRAGRANCE, $, available at Kahh Spence Beauty
Black-Owned Nail Brands
People Of Color
Nude isn’t one-size-fits-all, and that’s especially true in the nail polish category. To fill the void, Jacqueline Carrington, the founder of People of Color, created a 5-piece collection with neutral polishes that truly complement every shade of melanated skin. People Of Color also offers a variety of vibrant lacquers, from neon yellow to fire-engine red, and they’re all non-toxic, vegan, and cruelty-free.
people of color beauty PINK SAND NAIL POLISH, $, available at people of color beauty
After discovering she was allergic to a number of chemicals and foods, beauty enthusiast Arieal “Ari” Smith-Liburd was forced to throw out almost all of her products and start over. Not wanting to sacrifice her love for rich, vibrant nail colors, the entrepreneur decided to launch her own. The result is a line that’s free of many of the chemicals found in nail polishes, including a biggie: fragrance. Her polishes are safe for sensitive skin, vegan, and PETA-certified — but you’d never guess it with the high-shine, neon bright shades that look more Hollywood than Whole Foods.
Suite Eleven First Things First Base Coat, $, available at Suite Eleven
Inspired by her love for high fashion, the energy of her city Chicago, travel, and music, founder
Rachel James set out to launch a nail brand that was as vibrant as the world around her. Today, Pear Nova sells a curated range of cream and gel polishes direct to consumer, and runs an Instagram handle loaded with trendy nail-art inspiration.
Pear Nova Tipsy Tea Party, $, available at Pear Nova
Y By Yusef
After a decade of spinning pure magic with Rihanna and her constantly evolving hair looks, Yusef Williams wanted to make the professional grade products he uses on
her available to everyone. His just-launched line of tools includes duckbill clips (ideal for sectioning, curling, and pinning away hair), pins and bungees, combs, edge brushes, and more. One of our editors even used the tools for an at-home hair trim in quarantine, and while the results weren’t exactly Rihanna level, these tools made the process much, much smoother.
Y By Yusef 8-Count Duck Bill Clip Kit, $, available at Y By Yusef
Brush With The Best
If you’ve ever admired
Issa Rae’s stunning hairstyles — on the red carpet or on the set of — you can thank celebrity stylist Felicia Leatherwood. The hair veteran, who has more than 26 years of experience styling leading ladies for the big screen, took one of the most stressful parts of the hairstyling process and transformed it with her universal detangling brush. Designed for all hair textures, it cuts detangling (and the tears that come with it) in half. Insecure
Brush With The Best Felicia Leatherwood Detangler Brush, $, available at Brush With The Best
If you’re still looking for a last-minute
Father’s Day gift, this sleek chrome beard trimmer from Bevel is true luxury. After being frustrated with the options on the market, brand founder Tristan Walker set out to elevate the shaving experience for Black men. The result is a stunning line of grooming products so widely loved, they even got a shout-out in a DJ Khaled song: “Signature fade with the Bevel blade…”
Bevel Bevel Trimmer, $, available at Bevel
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