Black women don’t need a statistic to tell you that they outspend the rest of the market on bath and body products. (But in case you do: It’s a whopping 19%, according to Nielsen). From conditioners for our curls and kinks to lipsticks that enhance our melanin, beauty runs deep through Black culture, and we have the numbers to back it up.
But despite our tremendous spending power, Black women are still overlooked and undervalued in the beauty industry — with fewer than 1% of Black female founders receiving funding. It’s a reality that directly affects their communities, but it’s something consumers can change right now. “By supporting businesses owned by Black people, you empower our success,” explains Nyakio Grieco, founder of Nyakio Beauty. “By investing in Black and brown people with your dollars, you are helping to eliminate generational poverty.”
So, as the world comes together