Creativity emanates from every corner of Italy, and this country’s $67 billion fashion business taps the talent of artisans who draw on generations of tradition.
But the coronavirus is sending shockwaves through the industry, shuttering shops and canceling fashion shows, with losses reaching a staggering $20 billion.
Correspondent Seth Doane traveled across Italy in recent months, to see how artisans are coping in the COVID era, from the floors of a fabric factory in the eastern Veneto region, to the rolling hills of Umbria.
In the fashion capital, Milan, Raffaella Grasso inherited the embroidery business Pino Grasso Ricami from her father; snapshots of past successes are posted on the walls. Her clients include Dolce & Gabbana, Armani, and Bottega Veneta.
She explained the embroidery technique to Doane; “The technique that we use is overlapping sequins very well, and that makes the difference, and this is something you can