Fashion Knowledge

The Business of Fashion Partners With RAISEfashion to Advance Black Talent in Fashion | News & Analysis

13 hours ago Maybelle D. Payne

LONDON, United Kingdom — Today, The Business of Fashion announces a new partnership with RAISEfashion to empower the next generation of Black entrepreneurs and talent with the goal of powering positive change in fashion and the wider world.

Founded in July 2020, RAISEfashion is a non-profit network of fashion industry leaders, providing pro bono consulting to Black-owned fashion brands and professionals. Since its inception, the RAISEfashion volunteer network has launched programmes aimed at creating change within the fashion industry from the ground-up, including over 450 hours of pro-bono consulting to 250 emerging brands.

BoF will provide RAISEfashion members with complimentary access to award-winning fashion industry news and analysis from BoF Professional, global recruitment and employer branding via BoF Careers and business and career advice through a bespoke digital event series featuring industry leaders from BoF’s global network.

BoF will co-create workshops with RAISEfashion designed to answer the most pressing challenges

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What is avant-basic? Brands like Lisa Says Gah popularize funky patterns

5 days ago Maybelle D. Payne

Have you started to notice the same funky patterns all over Instagram and TikTok? Bright colors and bold fabrics have been featured all over the place so often, they’re hardly unique anymore.

Back in December, writer Emma Hope Allwood sagely named this style “avant-basic.”

“It’s algorithm fashion…. quirkiness in the age of mechanical reproduction… vintage without the effort… if summer from 500 days of summer was an insta gal with a mullet,” she said.

“Avant,” of course, comes from the term “avant-garde,” which denotes unusual or experimental ideas, like the funky patterns rampant within this trend cycle. Basic means seemingly the opposite — it’s something unoriginal or mainstream. Pairing these words together in one term describes an unorthodox style that’s been adopted by so many people, it’s no longer radical.

“Avant-garde patterns are paired with not-so-avant-garde styling. The clothes are different, but so many people wear them, and

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Lessons in Life from Our Favorite Mom-Daughter Fashion Duos

7 days ago Maybelle D. Payne
designer duos

Getty Images

Freud had a lot to say about the dynamic between a mother and her daughter, notably a theory he liked to called the Electra complex—which I think is a bummer, to say the least. Luckily, there are counter ideas rooted in love rather than competition we can also look to, like that of parenting expert Dr. Shefali. Her take on one of life’s most impactful relationships? “My child isn’t an idea, an expectation, or a fantasy nor my reflection or legacy. … My child is here to fumble, stumble, try, and cry, learn and mess up, fail and try again,” she’s said. “My task is to step aside, stay in infinite possibility, heal my own wounds, fill my own bucket, and let my child fly.” There’s always pop culture’s to-the-point philosophy on empowered daughters: She got it from her mama.

Which is exactly what the following

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Platform Taps Human Psychology to Give Shoppers Suitable Product Selections

1 week ago Maybelle D. Payne

Anabel Maldonado’s media site, The Psychology of Fashion, serves as a platform that merges two of her strongest interests: fashion journalism and psychology. Maldonado is now evolving that interest with a soon-to-launch, e-commerce and AI-powered platform called Psykhe.

Here, the founder and journalist discusses the new platform, how it works and how it differs from other personalization technologies in the market.

More from WWD

WWD: What is Psykhe and how does it work?

Anabel Maldonado: Psykhe is an e-commerce platform that uses AI and psychology to make product recommendations based on the user’s personality profile.

As a b-to-c aggregator, the platform pools inventory from leading retailers. Psykhe’s algorithm, powered by machine learning and personality-trait science, tailors product recommendations to users based on their Big 5 personality trait scores, which are captured through a psychological test taken on sign-up.

Psykhe is launching its recommendation engine technology within the fashion e-commerce space,

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Victoria Beckham Forgives Nicola Peltz for Raiding Her Closet

2 weeks ago Maybelle D. Payne
Victoria Beckham Forgives Nicola Peltz for Raiding Her Closet

David Fisher/Shutterstock; Matt Baron/Shutterstock

There’s no question that Victoria Beckham’s closet is stocked to the max with designer frocks and all things fabulous. With that knowledge in mind, it’s pretty understandable that the 47-year-old fashion designer’s future daughter-in-law, Nicola Peltz, jumped on an opportunity to raid her wardrobe.

See Victoria Beckham’s Hottest Styles of All Time

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“Looks like the future Mrs. Beckham has been in my wardrobe again! But you’re forgiven because I love this VB bustier on you,” Beckham captioned her Wednesday, April 28, Instagram post.

In the photo, a very blurry Peltz is posing a lacy lingerie-like top from Beckham’s namesake fashion line. The bustier retails for a whopping $999, so you could say the 26-year-old model’s clothing haul was quite successful.

Fans were obviously envious of the duo’s loving relationship (and Peltz’s new top!), with the comments section exploding in under 24 hours.

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Sustainable fashion? 15 designers unpack what the term means to them

2 weeks ago Maybelle D. Payne

Original images courtesy of (L-R): Richard Malone, Patou, Collina Strada and Kenneth Ize. Collage by Douglas Greenwood

Though they should be top of our agenda all year round, Earth Day is a natural focus for conversations around sustainability in fashion. Those conversations, naturally, raise a number of important questions, but the one that leaves us scratching our heads is: what does sustainability in fashion actually mean? 

When you dwell on the term, ‘sustainable fashion’ reveals itself as an oxymoron: how can an industry whose survival has long relied on the exploitation of natural resources to produce huge amounts of new goods ever truly be sustainable? Indeed, the inherent vagueness of the term — compounded by the lack of any clear guidelines regarding what can and can’t be called ‘sustainable’ — has left it open to exploitation. Greenwashing has become a ubiquitous marketing tactic; brands proudly tout clothes produced

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