This North Face Jacket Is Winter’s Most Popular Product
By now, it’s no secret that the North Face Nuptse coat is one of fashion’s most popular winter staples. This season alone, the puffer jacket, which was first introduced in the ’90s, has been spotted on Emily Ratajkowski and Bella Hadid, among many others. That, and it was revised for two popular designer collaborations, with Gucci and MM6 Maison Margiela — the former appearing on J.Lo, Jodie Turner-Smith, and A$AP Rocky; the latter endorsed by Hadid and Hailey Bieber. But while the popularity of the jacket has long been public knowledge, now, it has officially become the “hottest product in the world.”
According to fashion search engine Lyst’s Q4 Index, a data-driven report based on the shopping habits of more than 100 million people, both the women’s and men’s versions of the North Face signature were the top products on the site. This finding was based