The Woman Behind TikTok’s Favorite Cartoon Makeup Transformations

Chances are pretty high that you’ve seen self-taught makeup artist Annie Thomas while scrolling through your “For You” page on TikTok. Since the beginning of last year, Thomas has accumulated over a million followers for her ability to make beloved cartoon characters — from Shrek to Miss Piggy to Edna Mode — come to life through makeup.

Thomas’s rise to fame began with a cosplay look that went viral. “I originally started my Instagram to practice special effects makeup [after] being inspired by FaceOff on SYFY, but I randomly decided to do a cosplay of the character Cynthia from Rugrats,” Thomas tells Allure. “That post tripled my following at the time, so I switched my focus to mainly cartoons and cosplays.” It helped that mega-popular YouTube makeup artist Nikkie de Jager shared Thomas’s page on Snapchat. Since then, Thomas has posted hundreds of cartoon-inspired looks across social media,

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Bobbi Brown Is Launching a Makeup Line of Her Own

Bobbi Brown is ready for round two.

Four years after departing Bobbi Brown Cosmetics, the makeup artist-turned entrepreneur’s self-named brand — which under ownership by the Estée Lauder Cos. Inc. grew to more than $1 billion in retail sales –— Brown is ready to launch another one.

Jones Road, a tightly edited line of makeup staples made with clean ingredients and designed for all ages, skin types and tones, makes its debut today on jonesroadbeauty.com.

The collection is reflective of a new non-corporate era in Brown’s professional life and the fundamental changes she’s noticed in the way women now want to wear makeup.

While the timing of the collection is certainly serendipitous — sources say her non-compete clause with Lauder ends today — the road back to makeup was meandering, according to Brown. The line comes after a busy four years, during which she got her nutritionist certification

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James Charles Apologizes To Lauren Conrad After Lambasting Her Beauty Brand

YouTube star James Charles apologized for criticizing Lauren Conrad and her new beauty brand after he publicly shamed the PR package he received from her that was full of empty products.

Earlier this week, the 21-year-old went on his Instagram Story to vent about a package he received from a brand he didn’t want to name.

“I just opened a PR package from a new makeup brand from somebody who has no business having a makeup brand,” he said, shielding the brand name from viewers.

The package he received included an empty liquid highlighter tube and a dry eyeliner pen, causing Charles to exclaim: “Stop making makeup brands. Stop! Stop!”

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Selena Gomez’s Rare Beauty Is Launching Next Month: Get All the Details

Selena Gomez/Instagram

Selena Gomez’s makeup brand, Rare Beauty, is almost here!

After surprising fans by announcing that her debut cosmetics company was in the works in early February, Gomez, 28, just revealed the official launch date of the line — and it’s only a few weeks away.

“I’m SO excited to finally share that @RareBeauty will be launching September 3rd only at @Sephora@SephoraCanada@SephoraMx and RareBeauty.com,” the star wrote on Instagram. “I’ve had so much fun creating everything and can’t wait for y’all to try it all! I hope you love it as much as I do!”

In a video shared on Rare Beauty’s Instagram feed, Gomez opened up by explaining the empowering mission behind her brand. “I live in a time where it’s all about face. It’s all about makeup. It’s all about how you look in a lot of ways and that can

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Morphe Cuts Ties With Jeffree Star

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Morphe has severed its business relationship with Jeffree Star.

The makeup brand on Friday afternoon revealed via Twitter its decision to cut ties with the disgraced beauty YouTuber, who along with fellow YouTuber and collaborator Shane Dawson, has the spent the past several weeks weeks embroiled in Internet controversy and allegations of racism that included several examples over a number of years.

“Today we’ve made the decision to cease all commercial activity related to Jeffree Star and affiliated products. We expect this to conclude within the coming weeks. As we look to the future, we will continue to share updates on what lies ahead for the Morphe brand,” the tweet read.

The announcement was met with a broad range of reactions from Morphe’s followers. “Thank you for doing the right thing,” read one tweet. “So there’s no point in buying Morohe’s

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The Woman Behind 70,000 Makeup Swatches

Here’s the lowdown on how to subscribe to Allure’s print edition for more beauty routines, recommendations, and features.

Integrity, honesty, and a nearly scientific attention to detail. These aren’t words that apply well to every influencer, but they swatch beautifully on Christine Mielke, the owner and founder of Temptalia.com. Established in 2006 as a repository for Mielke’s then-burgeoning enthusiasm for makeup, the blog now receives 850,000 unique visitors a month and serves as a resource for beauty enthusiasts looking to find dupes, get the right foundation shade, or decide whether the latest launch is worth their coins. Temptalia has come a long way from its humble beginnings.

“It started just really as a repository for makeup looks and my initial thoughts and impressions on the products I was buying at the time,” says Mielke of Temptalia’s early days. Then a student at UC Irvine, the MAC counter had

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