What makes a woman beautiful? Society’s answer changed significantly between 1870 and 1970. For better or worse, our appearance communicates something to the people around us. As cultural attitudes and codes of morality changed, so did the standards of beauty. The tools, products and techniques that were utilized to create the ideal look tell the stories of women’s daily lives, cultural attitudes about gender and race, and the empowerment of women.
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Twice a year, Ulta Beauty gives us a major reason to celebrate with its iconic 21 Days of Beauty sale. 2020’s second installment starts Sunday, August 30, and runs through Saturday, September 19 — and the deals are simply too good to pass up this time around.
If 50 percent off sounds enticing enough to refresh your beauty collection or restock on some staples, then you can’t miss out. We suggest trying out Readers’ Choice Award–winning Stila Stay All Day Waterproof Liquid Eye Liner, BareMinerals Mineral Veil, Benefit Cosmetics Precisely My Brow Pencil, and It Cosmetics Confidence in an Eye Cream — just to name a few. But there are plenty of skin-care and makeup goodies (including a lot