SAGINAW, MI – A Saginaw woman is following her passion for makeup by launching her own line of cosmetics.
Pia Isom has been doing makeup since 2014 and has been passionate about the medium since she was younger, she said.
“I always had a desire since I was a young girl to design and to make stuff better, beautiful,” Isom said. “Makeup has always been a passion of mine. To me, it’s a window into your soul… It just makes you feel a lot better about yourself.”
Isom lost her job before the COVID-19 pandemic, she said, and when lockdown came around she knew it was the right time to give a shot at pursuing her passions.
“When I got fired and then the pandemic came, I was like ‘it’s either now or never for you to start,’” Isom said. “I just started pouring myself into how I could start my career in makeup.”
After doing daily research into the ins and outs of the business and looking into success stories like Rihanna and Kylie Jenner, Isom plans to release her first items, a line of lip products she calls “Pia Fabulousness Glam” under PG Cosmetics. Her store will sell a mix of home-based products and private label items, she said.
“I have matted lip gloss with a pencil,” Isom said. “I have lip shiners and then I have the lip kit.”
Isom also has a variety of eyelashes.
“I’m going to be doing a makeup palette that will have a variety of all of my products,” Isom said.
“This has been a couple of years in the making,” Isom said. “Some days I just wanted to give up. I just really poured my heart into it… It’s still a working process to this day.”
Isom is hosting a virtual launch at 7 p.m. on Thursday, March 18, which will also be a virtual party for herself.