Beauty

‘Beauty is Your Duty’ 80 years on – Churchill’s campaign that would spark outrage today

If a Prime Minister now were to suggest that women should ditch their trackie bottoms and put on lipstick to keep up morale, there would be outrage.

But 80 years ago, society was very different, and Winston Churchill’s government introduced clothes rationing and the iconic Beauty is your Duty campaign was rolled out across a war-weary country.

In 1941 there was a genuine fear that if women lost their femininity and looked scruffy or tired, it would lead to a collapse in morale which would be detrimental to society.

Britain’s oldest cosmetics firm, Yardley, rose to the challenge, telling customers, “Let us face the future bravely and honour the subtle bond between good looks and morale.”

Meanwhile Vogue told its readers that “a woman past caring is a woman past repairing”.

How do you think this campaign would be received today? Let us know in the comments section

A magazine ad for Yardley’s beauty range
A magazine
Read More

The Unexpected Inspiration Behind the Beauty Looks in Wonder Woman 1984? Cindy Crawford

Refinery 29 UK

This New App Is The Deliveroo Of Clothes Repairs

From spring cleans and selling sprees to charity shop drop-offs and TikTok-inspired customisation, time and space away from wearing real clothes everyday (2020 had our loungewear on heavy rotation) allowed us to look at our existing wardrobe with fresh eyes. One thing we’ve been unable to do thanks to nationwide lockdowns, though, is get the clothes in need of a little love repaired and mended. Sure, we’ve invested in moth balls and dust bags, leather wax (those Dr Martens aren’t going to clean themselves!) and ocean-friendly delicate washing liquid, but when it comes to mending, altering and tailoring, sometimes you need a second pair of hands – and a more skilled set at that. Enter: Sojo. The new app, launching today, is here to make your journey to a more sustainable wardrobe a little easier. The premise is

Read More

Puerto Rican Beauty Mogul Brand Resumes Expansion into the United States Empowering Latin Women Entrepreneurs | News

ORLANDO, Fla., Nov. 23, 2020 /PRNewswire/ — During these challenging times, the Puerto Rican woman-owned cosmetics company, Bettina Cosmetics, resumes its expansion into the continental United States with a launch of 50 nail polish colors now available in 602 Walgreens stores across Florida. The Bettina Cosmetics nail polish line is the best-selling brand in Puerto Rico.

“It is with great pride and excitement we announce that thanks to our partnership with Walgreens, our nail polishes are now available at 738 points of sale throughout the state of Florida,” said Bettina Mercado, President at Bettina Cosmetics and also former New York actress who took over the reins of the family business and made it the leading company that it is today.

This expansion is not just about the success story of a Latina-owned company that recognizes the potential for growth in Florida. This launch brings

Read More

Community: Montgomery Museum explores “The Changing Faces of Beauty” | Arts & Theatre

What makes a woman beautiful? Society’s answer changed significantly between 1870 and 1970. For better or worse, our appearance communicates something to the people around us. As cultural attitudes and codes of morality changed, so did the standards of beauty. The tools, products and techniques that were utilized to create the ideal look tell the stories of women’s daily lives, cultural attitudes about gender and race, and the empowerment of women.

“Beautiful: The Changing Faces of Beauty and Cosmetics, 1870-1970,” the new exhibit now installed at the Montgomery Museum of Art & History, explores these concepts through an array of historic cosmetics and beauty aids.

One issue the exhibit explores is the economic importance of the beauty industry for women. A display of rarely seen artifacts on loan from Christiansburg Institute Inc. tells the story of the young women at the institute who took cosmetology as part of their

Read More

Every Deal in Ulta Beauty’s 21 Days of Beauty Sale This Month

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Twice a year, Ulta Beauty gives us a major reason to celebrate with its iconic 21 Days of Beauty sale. 2020’s second installment starts Sunday, August 30, and runs through Saturday, September 19 — and the deals are simply too good to pass up this time around.

If 50 percent off sounds enticing enough to refresh your beauty collection or restock on some staples, then you can’t miss out. We suggest trying out Readers’ Choice Award–winning Stila Stay All Day Waterproof Liquid Eye Liner, BareMinerals Mineral Veil, Benefit Cosmetics Precisely My Brow Pencil, and It Cosmetics Confidence in an Eye Cream — just to name a few. But there are plenty of skin-care and makeup goodies (including a lot

Read More

Nikkie de Jager Teams With Beauty Bay on Eye Shadow Palette

Nikkie de Jager is hoping her new palette is a “chance for redemption.”

The beauty YouTuber previously collaborated with Too Faced on an eye shadow and face powder palette that gave way to much online chatter when controversial YouTuber Jeffree Star alleged Too Faced hadn’t adequately compensated de Jager. Star revived his claims, which he first made in 2017, in his Shane Dawson YouTube series, alleging that de Jager was paid $50,000 for her Too Faced collaboration — despite it raking in more than $10 million for the company.

Since Too Faced, de Jager has partnered with Ofra Cosmetics on a line of highlighters and liquid lipsticks, but she has purposely refrained from a second palette — until now. De Jager has created a 20-pan eye shadow palette in partnership with U.K.-based retailer and brand incubator Beauty Bay. Priced at $30, the collaboration launches globally on Aug. 31 via

Read More