Beauty

Selena Gomez’s Rare Beauty Is Launching Next Month: Get All the Details

Selena Gomez/Instagram

Selena Gomez’s makeup brand, Rare Beauty, is almost here!

After surprising fans by announcing that her debut cosmetics company was in the works in early February, Gomez, 28, just revealed the official launch date of the line — and it’s only a few weeks away.

“I’m SO excited to finally share that @RareBeauty will be launching September 3rd only at @Sephora@SephoraCanada@SephoraMx and RareBeauty.com,” the star wrote on Instagram. “I’ve had so much fun creating everything and can’t wait for y’all to try it all! I hope you love it as much as I do!”

In a video shared on Rare Beauty’s Instagram feed, Gomez opened up by explaining the empowering mission behind her brand. “I live in a time where it’s all about face. It’s all about makeup. It’s all about how you look in a lot of ways and that can

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This New Online Retailer Pairs Shoppers With Beauty Brands That Align With Their Values

“Today, more than ever, shoppers understand that how and where they spend their dollars can drive real economic impact,” says Geenie founder Chana Ginelle Ewing.

Geenie founder Chana Ginelle Ewing.
Geenie founder Chana Ginelle Ewing.

We’re living in a time when major corporations are being put on blast — for problematic labor practices, problematic leadershipproblematic political affiliations, problematic sustainability practices, you name it. And consumers are increasingly questioning where and how they spend their dollars. 

Fortunately for beauty shoppers, it also happens to be a boom time for indie beauty brands, many of which are BIPOC-owned and driven by principles of inclusion, philanthropy and lifting up marginalized people. But parsing through the many (many) emerging labels on the market — and determining what their values are — can be complicated and time-consuming. Enter Geenie, a new e-commerce marketplace founded by author and marketing veteran Chana Ginelle Ewing, that seeks to 

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50+ Black-Owned Beauty Brands To Support Year-Round

Black women don’t need a statistic to tell you that they outspend the rest of the market on bath and body products. (But in case you do: It’s a whopping 19%, according to Nielsen). From conditioners for our curls and kinks to lipsticks that enhance our melanin, beauty runs deep through Black culture, and we have the numbers to back it up.

But despite our tremendous spending power, Black women are still overlooked and undervalued in the beauty industry — with fewer than 1% of Black female founders receiving funding. It’s a reality that directly affects their communities, but it’s something consumers can change right now. “By supporting businesses owned by Black people, you empower our success,” explains Nyakio Grieco, founder of Nyakio Beauty. “By investing in Black and brown people with your dollars, you are helping to eliminate generational poverty.”

So, as the world comes together

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