Brand

Puerto Rican Beauty Mogul Brand Resumes Expansion into the United States Empowering Latin Women Entrepreneurs | News

ORLANDO, Fla., Nov. 23, 2020 /PRNewswire/ — During these challenging times, the Puerto Rican woman-owned cosmetics company, Bettina Cosmetics, resumes its expansion into the continental United States with a launch of 50 nail polish colors now available in 602 Walgreens stores across Florida. The Bettina Cosmetics nail polish line is the best-selling brand in Puerto Rico.

“It is with great pride and excitement we announce that thanks to our partnership with Walgreens, our nail polishes are now available at 738 points of sale throughout the state of Florida,” said Bettina Mercado, President at Bettina Cosmetics and also former New York actress who took over the reins of the family business and made it the leading company that it is today.

This expansion is not just about the success story of a Latina-owned company that recognizes the potential for growth in Florida. This launch brings

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James Charles Apologizes To Lauren Conrad After Lambasting Her Beauty Brand

YouTube star James Charles apologized for criticizing Lauren Conrad and her new beauty brand after he publicly shamed the PR package he received from her that was full of empty products.

Earlier this week, the 21-year-old went on his Instagram Story to vent about a package he received from a brand he didn’t want to name.

“I just opened a PR package from a new makeup brand from somebody who has no business having a makeup brand,” he said, shielding the brand name from viewers.

The package he received included an empty liquid highlighter tube and a dry eyeliner pen, causing Charles to exclaim: “Stop making makeup brands. Stop! Stop!”

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James Charles Apologizes for “Childish” Subtweet About Alicia Keys’ Beauty Brand

James Charles is apologizing to Alicia Keys.

The 21-year-old YouTuber took to Twitter on Thursday, Aug. 6, to say he was sorry for a tweet he posted referencing the 39-year-old singer’s new lifestyle beauty brand.

“Yesterday, I posted a subtweet about how I thought some celebrities shouldn’t launch makeup lines. It was about @aliciakeys,” the social media celeb wrote. “A few years ago, she announced that she no longer would wear makeup, so I was bothered because many celebrities come into the beauty space as a cash grab without any actual passion and then leave.”

James then acknowledged he deleted the tweet a few minutes later because “it’s childish to indirect tweet someone” and because he is “not the gatekeeper of makeup.”

“Anyone should be able to secure their bag and it’s not up to me which brands people should or shouldn’t support,” he continued.

He also noted he

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