Brand

First trans woman of color in the U.S. to launch beauty brand has local ties

JACKSONVILLE, Fla. – She could be defined as a “do-it-all” woman.

Jayla Roxx, a 26-year-old television personality and trailblazer in the LGBTQIA+ community, who once called Jacksonville home, spoke to News4Jax about becoming the first trans woman of color in the country to launch a beauty brand.

Roxx started BatMe! Cosmetics in 2017 after struggling to afford high-quality eyelashes. As a drag performer, Roxx would go through eyelashes weekly and decided to produce her own solution.

BatMe! Cosmetics not only sells eyelashes but has expanded to eyeshadow pallets, contour kits, lip gloss, merch and more. The products are all cruelty free and vegan.

Roxx told us that when she started her business, she had no idea what it would truly mean.

“I didn’t even know that I was stepping forward and becoming the first Black trans woman to create such a wonderful brand,” Roxx said. “I set myself up for

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Unsun Cosmetics Chosen to Share Its Brand Story With Millions on QVC, HSN, and Zulily During Black History Month

CALABASAS, CA / ACCESSWIRE / February 9, 2021 / Unsun Cosmetics has been selected for Qurate Retail Group’s Small Business Spotlight, a collaboration with the National Retail Federation (NRF) Foundation to strengthen diverse small businesses through increased exposure and various other pro bono in-kind services. The program, which will run throughout 2021, builds on Qurate Retail Group’s longstanding foundation of supporting small businesses and reflects the company’s and NRF Foundation’s commitment to increasing opportunities for underrepresented groups.

Qurate Retail Group, a multiplatform retailer that includes QVC, HSN, Zulily, and several other brands, is using its production resources, television broadcasts, and digital platforms to help Unsun Cosmetics share its story with millions of consumers nationwide. Unsun Cosmetics’ story began appearing on QVC’s and HSN’s websites and social pages in early 2021 and the company will be highlighted on air on Feb. 12, 2021, at 12 p.m. and 9 p.m. ET on

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Pattaraphan Is the Sustainable Jewelry Brand Loved by Bella and Gigi Hadid

Photo credit: Courtesy
Photo credit: Courtesy

From Harper’s BAZAAR

Jewelry brand Pattaraphan is known for being beloved by the Hadid sisters, which is always a good starting point for a new venture. But more than that, the brand represents designer Nok Pattaraphan and her Thai heritage. After launching in 2018 with a vision of articulating her experiences through jewelry and employing local artisans, Pattaraphan never expected to have a cult fan base only two years in.

The Bangkok-based designer finds inspiration in the exploration of the “overlooked.” Her debut collection, worn by Gigi Hadid in her Establishment NY Polaroids, was born out of the anxiety of living in an overcrowded city, perceived from an esoteric standpoint, as well as the abundance of consumption in the form of literal discarded soda tabs littering cities. In other words, Pattaraphan seeks to explore the beauty in ordinary objects.

Launching only one full collection a year

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Puerto Rican Beauty Mogul Brand Resumes Expansion into the United States Empowering Latin Women Entrepreneurs | News

ORLANDO, Fla., Nov. 23, 2020 /PRNewswire/ — During these challenging times, the Puerto Rican woman-owned cosmetics company, Bettina Cosmetics, resumes its expansion into the continental United States with a launch of 50 nail polish colors now available in 602 Walgreens stores across Florida. The Bettina Cosmetics nail polish line is the best-selling brand in Puerto Rico.

“It is with great pride and excitement we announce that thanks to our partnership with Walgreens, our nail polishes are now available at 738 points of sale throughout the state of Florida,” said Bettina Mercado, President at Bettina Cosmetics and also former New York actress who took over the reins of the family business and made it the leading company that it is today.

This expansion is not just about the success story of a Latina-owned company that recognizes the potential for growth in Florida. This launch brings

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James Charles Apologizes To Lauren Conrad After Lambasting Her Beauty Brand

YouTube star James Charles apologized for criticizing Lauren Conrad and her new beauty brand after he publicly shamed the PR package he received from her that was full of empty products.

Earlier this week, the 21-year-old went on his Instagram Story to vent about a package he received from a brand he didn’t want to name.

“I just opened a PR package from a new makeup brand from somebody who has no business having a makeup brand,” he said, shielding the brand name from viewers.

The package he received included an empty liquid highlighter tube and a dry eyeliner pen, causing Charles to exclaim: “Stop making makeup brands. Stop! Stop!”

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James Charles Apologizes for “Childish” Subtweet About Alicia Keys’ Beauty Brand

James Charles is apologizing to Alicia Keys.

The 21-year-old YouTuber took to Twitter on Thursday, Aug. 6, to say he was sorry for a tweet he posted referencing the 39-year-old singer’s new lifestyle beauty brand.

“Yesterday, I posted a subtweet about how I thought some celebrities shouldn’t launch makeup lines. It was about @aliciakeys,” the social media celeb wrote. “A few years ago, she announced that she no longer would wear makeup, so I was bothered because many celebrities come into the beauty space as a cash grab without any actual passion and then leave.”

James then acknowledged he deleted the tweet a few minutes later because “it’s childish to indirect tweet someone” and because he is “not the gatekeeper of makeup.”

“Anyone should be able to secure their bag and it’s not up to me which brands people should or shouldn’t support,” he continued.

He also noted he

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