Brands

9 Black-Owned Beauty Brands to Support in August and Beyond

August is National Black Business Month, but supporting Black-owned businesses shouldn’t end after Aug. 31. Black people have been setting trends across culture in so many mediums, especially beauty. However, they don’t always get recognized for their innovations and accomplishments in the beauty space — and many other spaces, too. That’s why we should celebrate their enormous contributions by shopping Black-owned beauty brands.

Pat McGrath, known in the industry as “Mother,” is one of the most sought-after makeup artists in the world, typically leading over 60 shows every season of Fashion Week. She has created too many trends to count and her looks are emulated on HBO’s “Euphoria.” Her eponymous makeup line, Pat McGrath Labs, is known for products with incredible color payoff and striking packaging. Then there’s Fenty Beauty by Rihanna, which forever changed the beauty world with her 50 shades of foundation, leading other brands to

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This New Online Retailer Pairs Shoppers With Beauty Brands That Align With Their Values

“Today, more than ever, shoppers understand that how and where they spend their dollars can drive real economic impact,” says Geenie founder Chana Ginelle Ewing.

Geenie founder Chana Ginelle Ewing.
Geenie founder Chana Ginelle Ewing.

We’re living in a time when major corporations are being put on blast — for problematic labor practices, problematic leadershipproblematic political affiliations, problematic sustainability practices, you name it. And consumers are increasingly questioning where and how they spend their dollars. 

Fortunately for beauty shoppers, it also happens to be a boom time for indie beauty brands, many of which are BIPOC-owned and driven by principles of inclusion, philanthropy and lifting up marginalized people. But parsing through the many (many) emerging labels on the market — and determining what their values are — can be complicated and time-consuming. Enter Geenie, a new e-commerce marketplace founded by author and marketing veteran Chana Ginelle Ewing, that seeks to 

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50+ Black-Owned Beauty Brands To Support Year-Round

Black women don’t need a statistic to tell you that they outspend the rest of the market on bath and body products. (But in case you do: It’s a whopping 19%, according to Nielsen). From conditioners for our curls and kinks to lipsticks that enhance our melanin, beauty runs deep through Black culture, and we have the numbers to back it up.

But despite our tremendous spending power, Black women are still overlooked and undervalued in the beauty industry — with fewer than 1% of Black female founders receiving funding. It’s a reality that directly affects their communities, but it’s something consumers can change right now. “By supporting businesses owned by Black people, you empower our success,” explains Nyakio Grieco, founder of Nyakio Beauty. “By investing in Black and brown people with your dollars, you are helping to eliminate generational poverty.”

So, as the world comes together

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