Morphe Cosmetics has severed ties with beauty influencer Jeffree Star.
The makeup brand announced on Friday that they will be professionally parting ways with the YouTube star, 34, saying in a statement: “Today weâ€™ve made the decision to cease all commercial activity related to Jeffree Star and affiliated products.”
“We expect this to conclude within the coming weeks,” the statement continued. “As we look to the future, we will continue to share updates on what lies ahead for the Morphe brand.”
Star’s personal beauty brand, Jeffree Star Cosmetics, responded to the announcement with a statement of its own, reading: “We are shocked and extremely saddened by the decision of our former retail partner Morphe Brushes on parting ways with our brand and Jeffree.”
“Over the past 5 years we’ve accomplished amazing things together and released iconic products. We are proud of everything we’ve accomplished with them.”