Rihanna’s pressing pause on Fenty fashion
Fenty, under the leadership of its savant Creative Director Rihanna, has in its three year lifespan become an absolute powerhouse. From leading diversity in the world of cosmetics with Fenty Beauty and Fenty Skin, to revolutionising runway presentations with Savage X Fenty lingerie, Rihanna made the rest of the industry take a long, hard look at itself. Expanding further into fashion with a ready-to-wear line in 2019, Fenty made history as the first LVMH-backed fashion venture led by a woman of colour. However, in a statement to WWD today, Rihanna and LVMH have announced that Fenty — in fashion form, at least — will be closing its doors for the foreseeable future.
“Rihanna and LVMH have jointly made the decision to put on hold the RTW activity, based in Europe, pending better conditions,” the statement said. Although specific reasons have not been detailed, the current coronavirus pandemic
