Hate

Why Have Fashion and Beauty Brands Failed to Respond to Anti-Asian Hate?

Fashion brands are expected to be quick to respond to news-making incidents of racism, sexism, homophobia, transphobia, and anti-feminism.

After six Asian women were among those killed in the recent shootings in Atlanta, the violence and discrimination experienced by Asian Americans and Pacific Islanders (AAPI) have become urgently discussed issues. One of the most surprising things was how silent the fashion industry was—particularly luxury brands, of which Asians are the largest demographic consumer.

Since the beginning of the pandemic, reports from the U.K. to Australia have found that hate crimes against East and Southeast Asian people have risen. In the U.S., the AAPI Hate National Report found that verbal harassment and shunning (the deliberate avoidance of Asian Americans) lead the types of discrimination experienced by AAPI people, at 68.1 percent and 20.5 percent respectively. Physical assault is the third largest category; 11.1 percent of respondents reported

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