interview

4S Designs: Angelo Urrutia Interview

But Angelo apologized, nonetheless, not quite satisfied with what he’d done thus far in such a short time.

“Collection was done in two months,” he said.

That was January 2020. What a time to launch a new business! But 4S Designs is something special. Something totally new at the level of scale and ambition of 4S—a full collection with shoes made in-house and Italian-factory production and fabric development on par with any of the premiere European luxury houses—is practically unheard of. Especially from a US-based designer with a quiet social media presence and no apparent interest in chasing clout.

“There’s no elevator pitch for it,” Angelo said. “It’s not so simple. It’s very nuanced. It’s me. I’m a nut job.”


Like Hollywood, the fashion industry tends to revolve around a handful of established figures—like The Avengers, but for brands and designers instead of superheroes. Rather than betting big a

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Actor, model and media personality (Includes interview)

On his future plans, he said, “Even though we live in challenging times now, I try to hold fast to my motivation and purpose. This year, I plan to bring my own ‘Sofia Fashion Week’ television series to the screen and continue the filming of the “Top International Model of the World” international model pageant. I am proud to note that I am also the local managing director of the show and will be selecting the Armenian models myself.”

“I am also one of the members of the show’s international jury. This summer, my artistic ambitions will take me to the USA for several long-term projects. I have been modeling for the famous Armenian company Sonati that produces luxury bedding and I am going to be participating in the opening of the brand’s two showrooms in Glendale and in New York where I will also be implementing other awaited projects,”

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