Morphe has severed its business relationship with Jeffree Star.
The makeup brand on Friday afternoon revealed via Twitter its decision to cut ties with the disgraced beauty YouTuber, who along with fellow YouTuber and collaborator Shane Dawson, has the spent the past several weeks weeks embroiled in Internet controversy and allegations of racism that included several examples over a number of years.
“Today we’ve made the decision to cease all commercial activity related to Jeffree Star and affiliated products. We expect this to conclude within the coming weeks. As we look to the future, we will continue to share updates on what lies ahead for the Morphe brand,” the tweet read.
The announcement was met with a broad range of reactions from Morphe’s followers. “Thank you for doing the right thing,” read one tweet. “So there’s no point in buying Morohe’s