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First trans woman of color in the U.S. to launch beauty brand has local ties

JACKSONVILLE, Fla. – She could be defined as a “do-it-all” woman.

Jayla Roxx, a 26-year-old television personality and trailblazer in the LGBTQIA+ community, who once called Jacksonville home, spoke to News4Jax about becoming the first trans woman of color in the country to launch a beauty brand.

Roxx started BatMe! Cosmetics in 2017 after struggling to afford high-quality eyelashes. As a drag performer, Roxx would go through eyelashes weekly and decided to produce her own solution.

BatMe! Cosmetics not only sells eyelashes but has expanded to eyeshadow pallets, contour kits, lip gloss, merch and more. The products are all cruelty free and vegan.

Roxx told us that when she started her business, she had no idea what it would truly mean.

“I didn’t even know that I was stepping forward and becoming the first Black trans woman to create such a wonderful brand,” Roxx said. “I set myself up for

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