Product

Platform Taps Human Psychology to Give Shoppers Suitable Product Selections

Anabel Maldonado’s media site, The Psychology of Fashion, serves as a platform that merges two of her strongest interests: fashion journalism and psychology. Maldonado is now evolving that interest with a soon-to-launch, e-commerce and AI-powered platform called Psykhe.

Here, the founder and journalist discusses the new platform, how it works and how it differs from other personalization technologies in the market.

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WWD: What is Psykhe and how does it work?

Anabel Maldonado: Psykhe is an e-commerce platform that uses AI and psychology to make product recommendations based on the user’s personality profile.

As a b-to-c aggregator, the platform pools inventory from leading retailers. Psykhe’s algorithm, powered by machine learning and personality-trait science, tailors product recommendations to users based on their Big 5 personality trait scores, which are captured through a psychological test taken on sign-up.

Psykhe is launching its recommendation engine technology within the fashion e-commerce space,

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This North Face Jacket Is Winter’s Most Popular Product

By now, it’s no secret that the North Face Nuptse coat is one of fashion’s most popular winter staples. This season alone, the puffer jacket, which was first introduced in the ’90s, has been spotted on Emily Ratajkowski and Bella Hadid, among many others. That, and it was revised for two popular designer collaborations, with Gucci and MM6 Maison Margiela — the former appearing on J.Lo, Jodie Turner-Smith, and A$AP Rocky; the latter endorsed by Hadid and Hailey Bieber. But while the popularity of the jacket has long been public knowledge, now, it has officially become the “hottest product in the world.”

According to fashion search engine Lyst’s Q4 Index, a data-driven report based on the shopping habits of more than 100 million people, both the women’s and men’s versions of the North Face signature were the top products on the site. This finding was based

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Women Intimate Care Product Market Size, Status and Growth Opportunities during 2020 to 2026; The Procter & Gamble Company (NYSE:PG), Unicharm Corporation (OTC:UNICY), Kimberly-Clark Corporation (NYSE:KMB)

The MarketWatch News Department was not involved in the creation of this content.

Oct 07, 2020 (Market Insight Reports) —
MarketInsightsReport has published a report titled Global Women Intimate Care Product Market research report 2020 that is a detailed observation of several aspects, including the rate of growth, technological advances, and different methodologies implemented by the primary current market players. The report is based on a collective analysis of data, which is obtained through primary and secondary research. It provides a systematic approach to the current and prospective scenario of this market.

Click here to get the latest sample PDF copy of updated research 2020 before purchase
https://www.marketinsightsreports.com/reports/06172094807/covid-19-impact-on-global-women-intimate-care-product-market-insights-forecast-to-2026/inquiry?mode=72&source=MW

Top Companies in the global Women Intimate Care Product Market are
The Procter & Gamble Company (NYSE:PG), Himalaya Drug, Unicharm Corporation (OTC:UNICY), Kimberly-Clark Corporation (NYSE:KMB), Elif Cosmetics, Nolken Hygiene Products, Johnson & Johnson Services, Ciaga, Zeta Farmaceutici, Edgewell Personal Care, Emilia Personal

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