Selections

Platform Taps Human Psychology to Give Shoppers Suitable Product Selections

Anabel Maldonado’s media site, The Psychology of Fashion, serves as a platform that merges two of her strongest interests: fashion journalism and psychology. Maldonado is now evolving that interest with a soon-to-launch, e-commerce and AI-powered platform called Psykhe.

Here, the founder and journalist discusses the new platform, how it works and how it differs from other personalization technologies in the market.

More from WWD

WWD: What is Psykhe and how does it work?

Anabel Maldonado: Psykhe is an e-commerce platform that uses AI and psychology to make product recommendations based on the user’s personality profile.

As a b-to-c aggregator, the platform pools inventory from leading retailers. Psykhe’s algorithm, powered by machine learning and personality-trait science, tailors product recommendations to users based on their Big 5 personality trait scores, which are captured through a psychological test taken on sign-up.

Psykhe is launching its recommendation engine technology within the fashion e-commerce space,

Read More