Shoppers

Platform Taps Human Psychology to Give Shoppers Suitable Product Selections

Anabel Maldonado’s media site, The Psychology of Fashion, serves as a platform that merges two of her strongest interests: fashion journalism and psychology. Maldonado is now evolving that interest with a soon-to-launch, e-commerce and AI-powered platform called Psykhe.

Here, the founder and journalist discusses the new platform, how it works and how it differs from other personalization technologies in the market.

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WWD: What is Psykhe and how does it work?

Anabel Maldonado: Psykhe is an e-commerce platform that uses AI and psychology to make product recommendations based on the user’s personality profile.

As a b-to-c aggregator, the platform pools inventory from leading retailers. Psykhe’s algorithm, powered by machine learning and personality-trait science, tailors product recommendations to users based on their Big 5 personality trait scores, which are captured through a psychological test taken on sign-up.

Psykhe is launching its recommendation engine technology within the fashion e-commerce space,

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This New Online Retailer Pairs Shoppers With Beauty Brands That Align With Their Values

“Today, more than ever, shoppers understand that how and where they spend their dollars can drive real economic impact,” says Geenie founder Chana Ginelle Ewing.

Geenie founder Chana Ginelle Ewing.
Geenie founder Chana Ginelle Ewing.

We’re living in a time when major corporations are being put on blast — for problematic labor practices, problematic leadershipproblematic political affiliations, problematic sustainability practices, you name it. And consumers are increasingly questioning where and how they spend their dollars. 

Fortunately for beauty shoppers, it also happens to be a boom time for indie beauty brands, many of which are BIPOC-owned and driven by principles of inclusion, philanthropy and lifting up marginalized people. But parsing through the many (many) emerging labels on the market — and determining what their values are — can be complicated and time-consuming. Enter Geenie, a new e-commerce marketplace founded by author and marketing veteran Chana Ginelle Ewing, that seeks to 

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