Swatches

The Woman Behind 70,000 Makeup Swatches

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Integrity, honesty, and a nearly scientific attention to detail. These aren’t words that apply well to every influencer, but they swatch beautifully on Christine Mielke, the owner and founder of Temptalia.com. Established in 2006 as a repository for Mielke’s then-burgeoning enthusiasm for makeup, the blog now receives 850,000 unique visitors a month and serves as a resource for beauty enthusiasts looking to find dupes, get the right foundation shade, or decide whether the latest launch is worth their coins. Temptalia has come a long way from its humble beginnings.

“It started just really as a repository for makeup looks and my initial thoughts and impressions on the products I was buying at the time,” says Mielke of Temptalia’s early days. Then a student at UC Irvine, the MAC counter had

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