Anabel Maldonado’s media site, The Psychology of Fashion, serves as a platform that merges two of her strongest interests: fashion journalism and psychology. Maldonado is now evolving that interest with a soon-to-launch, e-commerce and AI-powered platform called Psykhe.
Here, the founder and journalist discusses the new platform, how it works and how it differs from other personalization technologies in the market.
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WWD: What is Psykhe and how does it work?
Anabel Maldonado: Psykhe is an e-commerce platform that uses AI and psychology to make product recommendations based on the user’s personality profile.
As a b-to-c aggregator, the platform pools inventory from leading retailers. Psykhe’s algorithm, powered by machine learning and personality-trait science, tailors product recommendations to users based on their Big 5 personality trait scores, which are captured through a psychological test taken on sign-up.
Psykhe is launching its recommendation engine technology within the fashion e-commerce space,