Ties

First trans woman of color in the U.S. to launch beauty brand has local ties

JACKSONVILLE, Fla. – She could be defined as a “do-it-all” woman.

Jayla Roxx, a 26-year-old television personality and trailblazer in the LGBTQIA+ community, who once called Jacksonville home, spoke to News4Jax about becoming the first trans woman of color in the country to launch a beauty brand.

Roxx started BatMe! Cosmetics in 2017 after struggling to afford high-quality eyelashes. As a drag performer, Roxx would go through eyelashes weekly and decided to produce her own solution.

BatMe! Cosmetics not only sells eyelashes but has expanded to eyeshadow pallets, contour kits, lip gloss, merch and more. The products are all cruelty free and vegan.

Roxx told us that when she started her business, she had no idea what it would truly mean.

“I didn’t even know that I was stepping forward and becoming the first Black trans woman to create such a wonderful brand,” Roxx said. “I set myself up for

Read More

Morphe Cuts Ties With Jeffree Star

Click here to read the full article.

Morphe has severed its business relationship with Jeffree Star.

The makeup brand on Friday afternoon revealed via Twitter its decision to cut ties with the disgraced beauty YouTuber, who along with fellow YouTuber and collaborator Shane Dawson, has the spent the past several weeks weeks embroiled in Internet controversy and allegations of racism that included several examples over a number of years.

“Today we’ve made the decision to cease all commercial activity related to Jeffree Star and affiliated products. We expect this to conclude within the coming weeks. As we look to the future, we will continue to share updates on what lies ahead for the Morphe brand,” the tweet read.

The announcement was met with a broad range of reactions from Morphe’s followers. “Thank you for doing the right thing,” read one tweet. “So there’s no point in buying Morohe’s

Read More