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After CeCe Vu graduated with an economics/finance major from the University of Southern California in 2011, she began a career in investment banking. In a few short months, she recognised it was “not the path for me” and started working for television production company Dick Clark Productions, for which she attended the Golden Globes in 2012.
On the red carpet, Vu encountered her next opportunity in the form of her future boss at Mobli Media — a photo-video sharing app backed by Leonardo DiCaprio and Tobey Maguire before it shut down in 2016. Becoming “truly fascinated by the intersection of digital media and fashion,” she moved to New York to continue her career in social media.
When she was recruited by Musical.ly — now TikTok — to lead their social media team, Vu