TikToks

How I Became… TikTok’s Head of Fashion and Beauty Partnerships | Careers, Break Into Fashion

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After CeCe Vu graduated with an economics/finance major from the University of Southern California in 2011, she began a career in investment banking. In a few short months, she recognised it was “not the path for me” and started working for television production company Dick Clark Productions, for which she attended the Golden Globes in 2012.

On the red carpet, Vu encountered her next opportunity in the form of her future boss at Mobli Media — a photo-video sharing app backed by Leonardo DiCaprio and Tobey Maguire before it shut down in 2016. Becoming “truly fascinated by the intersection of digital media and fashion,” she moved to New York to continue her career in social media.

When she was recruited by Musical.ly — now TikTok — to lead their social media team, Vu

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The Woman Behind TikTok’s Favorite Cartoon Makeup Transformations

Chances are pretty high that you’ve seen self-taught makeup artist Annie Thomas while scrolling through your “For You” page on TikTok. Since the beginning of last year, Thomas has accumulated over a million followers for her ability to make beloved cartoon characters — from Shrek to Miss Piggy to Edna Mode — come to life through makeup.

Thomas’s rise to fame began with a cosplay look that went viral. “I originally started my Instagram to practice special effects makeup [after] being inspired by FaceOff on SYFY, but I randomly decided to do a cosplay of the character Cynthia from Rugrats,” Thomas tells Allure. “That post tripled my following at the time, so I switched my focus to mainly cartoons and cosplays.” It helped that mega-popular YouTube makeup artist Nikkie de Jager shared Thomas’s page on Snapchat. Since then, Thomas has posted hundreds of cartoon-inspired looks across social media,

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