Urrutia

4S Designs: Angelo Urrutia Interview

But Angelo apologized, nonetheless, not quite satisfied with what he’d done thus far in such a short time.

“Collection was done in two months,” he said.

That was January 2020. What a time to launch a new business! But 4S Designs is something special. Something totally new at the level of scale and ambition of 4S—a full collection with shoes made in-house and Italian-factory production and fabric development on par with any of the premiere European luxury houses—is practically unheard of. Especially from a US-based designer with a quiet social media presence and no apparent interest in chasing clout.

“There’s no elevator pitch for it,” Angelo said. “It’s not so simple. It’s very nuanced. It’s me. I’m a nut job.”


Like Hollywood, the fashion industry tends to revolve around a handful of established figures—like The Avengers, but for brands and designers instead of superheroes. Rather than betting big a

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